Ben Waddell Fronts the Live in Levi’s Campaign

<div><img width="1500" height="2063" src="https://www.thefashionisto.com/wp-content/uploads/2014/07/Live-in-Levis_501_Adverstising-.jpg" class="attachment-medium size-medium wp-post-image" alt="Ben Waddell Fronts the Live in Levi's Campaign" style="margin-bottom: 25px" loading="lazy" data-attachment-id="333493" data-permalink="https://www.thefashionisto.com/ben-waddell-fronts-live-levis-campaign/live-in-levis_501_adverstising/#main" data-orig-file="https://www.thefashionisto.com/wp-content/uploads/2014/07/Live-in-Levis_501_Adverstising-.jpg" data-orig-size="1500,2063" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""}" data-image-title="Live in Levi’s_501_Adverstising []" data-image-description="" data-image-caption="" data-medium-file="https://www.thefashionisto.com/wp-content/uploads/2014/07/Live-in-Levis_501_Adverstising-.jpg" data-large-file="https://www.thefashionisto.com/wp-content/uploads/2014/07/Live-in-Levis_501_Adverstising--800x1100.jpg" title="Ben Waddell Fronts the Live in Levi's Campaign" /></div>Live in Levi’s-The iconic denim brand’s 140-year history and its millions of fans worldwide are to be celebrated in the new Live in Levi’s campaign.

Live in Levi’s-The iconic denim brand’s 140-year history and its millions of fans worldwide are to be celebrated in the new Live in Levi’s campaign. A spot directed by Swedish film-maker Fredrik Bond will air on television and in cinemas, and depicts some of the variety of life that takes place in Levi’s. The fall/winter Levi’s collection for 2014 will feature classics like the 501 jean alongside re-imagined versions of some of the brand’s signature styles, including its western shirt and trucker jacket.

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