LOB Heads to the Beach for Spring/Summer 2014 Campaign

LOB Spring/Summer 2014 Campaign–Taking in the warm season with a laid-back celebration at the beach, Mexican fashion brand LOB enlists models Alejandra Guilmant, Livia Rangel, Caue Amaral, Jonathan Adamsky and Ollie Kram for their spring/summer 2014 campaign. Sporting the latest collection, Caue and Jonathan embrace the season’s tropical mood, also appearing in LOB’s new video directed by Mexican cinematographer Alexis Zabé. Captured in Yucatán, Mexico, the brand’s holiday prints come together nicely with essential denim for the ultimate tropical experience. / Production by Jonathan Leys y LOB Team. Grooming by Ilka Monforte. Editing by Jens Kull.